INEOS Britannia was formed in 2018 to bring the America’s Cup home to Britain. The America’s Cup is the oldest international sporting trophy in the world, pre-dating the modern Olympics, the Ryder Cup and the World Cup.
I am proud to have sailed in Henri Lloyd clothing for my entire professional career and a lot has changed over that time. However as everyone can see, the pace of change in the world of sailing is accelerating and with it the physical demands on sailors is higher than ever before. The performance requirements from our clothing has significantly transformed and will continue to do so.
I see this as a great opportunity to be involved in a project that encourages a new way of thinking about sailing kit. In particular I’m excited about sharing some of the principles behind the way I approach sailing with the HL team and working with them to develop the next generation of performance gear.
Ben has been aware of Rolex’s involvement in sailing for many, many years and it is an honour to be involved. Sailing is a technical sport. Precision and excellence are core to the overall performance in sailing from a sporting perspective and this is a common link with what Rolex stands for.