Emirates, the world’s largest international airline, and the Great Britain SailGP Team, one of the world’s most successful sailing teams, today have announced a three-year sponsorship deal. Under the agreement, Emirates will become the sailing team’s first-ever Title Sponsor starting with the KPMG Australia Sail Grand Prix on Sydney Harbour, taking place February 18-19, 2023.
Emirates’ signature “Fly Better” logo will be visible on the Great Britain F50 race boat, with prominent branding on the center of the wing and hull. The airline’s iconic logo will also appear on the front and back of the team’s clothing, sailing apparel and equipment.
Ben Ainslie said “The Great Britain team and I are thrilled to have Emirates, one of the most iconic sporting brands in the world, on board this journey with us.
“Sport has the ability to inspire like nothing else. At a time where the SailGP league is seeing unprecedented growth in the form of new race locations, teams, owners, and Season 4’s calendar revealing a strong continuation of this trend, together as partners we will be able to take both the team and the sport to new heights.
“This is a pinnacle partnership, one that brings both commercial value as well as supports our sustainability ambitions to support three million young people to take climate action.”